Showing the awkward social moment grabs attention.Without visible taste, satisfaction and product function, the interest fades.

The suggested solution

Built from what people said — and what their signal showed.

We generated the visual system by combining explicit feedback (what respondents told us) with implicit feedback (the KSI signal underneath it). Where the two agreed, we kept it. Where people were polite but the signal dropped, we fixed it. The result: five executions on one rule — same person, ten minutes apart — plus the audience cuts and the craft rules that make them safe to shoot.