Adapt. The social barrier is real but it is not what holds people to their current product — taste, cost and habit are.
Keep push-pull as a platform, but lead each execution with a lived situation and close it with a taste or satisfaction answer. Situational comms alone earned recognition, not movement.
19
interviews coded quote-first
11/22
situation readings described as lived-in
8/19
named taste or satisfaction as what keeps them put